01Brand & category positioningTrinity Cyber
Building a market disruptor during hypergrowth
A technically distinctive startup in a crowded, noisy cybersecurity market needed a voice, a category story and enterprise credibility while tripling headcount and recurring revenue.
Strategy & execution
- Architected a full visual and message brand refresh anchored in a disruptor narrative
- Built the corporate communications, brand and marketing strategy as one connected system
- Developed thought leadership with technical experts on threat prevention, AI-driven attacks, zero trust and network security
- Launched and edited the corporate blog and quarterly newsletter as owned-media anchors
Results
- Supported 3x growth in both headcount and annual recurring revenue
- Coverage in ABC News, Axios, The Washington Post, CyberScoop, The CyberWire, SC Media and Dark Reading
- Positive recognition in Gartner industry research
- Industry awards including SC Media Innovator of the Year, SINET16 Innovator, Dark Reading Startups to Watch, Cyber Defense Magazine Global InfoSec Awards and MES Midmarket 100
02Rapid responseTrinity Cyber
Rapid response program for vulnerabilities and emerging threats
Major vulnerabilities and threat events break without warning — and credibility goes to the companies that can explain them accurately within hours, not days.
Strategy & execution
- Built a standing rapid response framework connecting threat researchers, product leaders and communications
- Created reusable narrative structures for translating deeply technical findings into plain-language insight
- Prepared spokespeople with pre-cleared positions on recurring threat themes
- Aligned media, customer and social messaging so every audience received one consistent story
Results
- Consistent inclusion in breaking cybersecurity news cycles
- Complex technical concepts converted into narratives that landed with media, customers and influencers
- Established the company's experts as go-to commentators on prevention and AI-driven attacks
03Media relations & measurementNSS Labs
Rebuilding media authority around independent security research
An independent testing and research firm needed to convert rigorous but contentious research into trusted market authority — and prove the impact of doing so.
Strategy & execution
- Rebuilt the media relations program around research milestones and test results
- Launched a broadcast media program targeting national business and news outlets
- Stood up measurement and monitoring for coverage volume, share of voice, sentiment and message resonance
- Created company-wide communications policies ensuring one consistent voice across channels
Results
- 90% year-over-year increase in positive media coverage in the first year of leadership
- CEO appearances on NPR Marketplace, Cheddar News, Spectrum News and ABC, NBC and Fox affiliates in major markets
- Recognition from SC Media, Inc. Magazine, Austin Business Journal, Austin InnoTech, Built In Austin and Red Herring
04Crisis & executive counselNSS Labs
Crisis, litigation and leadership-transition communications
Sensitive corporate moments — litigation-related issues, leadership change and workforce realignment — threatened reputation and stakeholder trust simultaneously.
Strategy & execution
- Served as trusted advisor to the C-suite on positioning, sequencing and disclosure
- Developed executive communications strategy and narratives for high-visibility engagements
- Partnered with the CEO and HR on internal programs to protect morale and align values during change
- Prepared leaders for Black Hat, CyberScoop, RSA Conference, Red Herring and Davos appearances
Results
- Company reputation and stakeholder trust maintained through sensitive news cycles
- Two Above and Beyond Awards, including one specifically for crisis communications
- Internal engagement programs that steadied the organization through realignment
05Executive communicationsCisco Security Business Group
Mainstage executive voice at the industry's biggest events
Three highly visible security business leaders needed distinct, credible voices across keynotes, media, analyst and investor moments at global scale.
Strategy & execution
- Led end-to-end executive communications programs: keynotes, conference sessions, media and analyst briefings, investor roundtables, blogs, videos, Q&As and town halls
- Developed strategic messaging tailored to each leader's expertise and audience
- Managed mainstage keynote engagements and press moments across the event calendar
Results
- Mainstage keynote delivery at RSA Conference, Black Hat, Cisco Live and Sales Kickoff
- Consistent thought leadership and high audience engagement at RSA, Black Hat, Gartner Security Summit and Cisco Live
- Multiple internal impact awards for keynote and event execution
06M&A integrationCisco / Sourcefire
Communications for a $2.7B acquisition integration
A landmark security acquisition needed a post-close narrative that reassured customers, retained talent and explained the combined portfolio's value.
Strategy & execution
- Played a pivotal role in post-acquisition communications strategy
- Aligned messaging across product, sales and regional teams
- Supported customer and employee communications through integration milestones
Results
- Coherent market narrative for the $2.7 billion Sourcefire acquisition
- Cisco Connected Recognition Award for acquisition integration communications
07Global expansionCisco / Sourcefire
Worldwide communications across five continents
Growth depended on credibility in regions where the brand was largely unknown, with no consistent regional communications infrastructure.
Strategy & execution
- Led communications programs for APAC, EMEA and LATAM
- Managed a global agency network of 11 regional firms across five continents
- Built a customer content program with case studies and a quotes database to arm sales and marketing
Results
- Coverage in BBC, Bloomberg, CIO, CSO, Financial Times and Computerworld
- Market entry support for Australia, Brazil, Chile, Colombia, Peru, Singapore and Thailand
- A reusable customer proof library that accelerated sales and marketing execution
08Social & content engineTrinity Cyber
Content library and social growth program
A technical brand needed continuous, credible content to nurture buyers across a long, consideration-heavy purchase journey.
Strategy & execution
- Conceptualized and delivered 40+ targeted social media campaigns
- Built a content library spanning video, ebooks, newsletters, white papers, data sheets, technical briefs and blogs
- Mapped content to each stage of the buyer's journey
- Led international launch communications for expansion into Australia
Results
- 734% growth in social following over five years
- A repeatable content system supporting demand generation and sales enablement
- Positive coverage in five leading trade publications for the Australia launch
Want the full detail behind these programs?
The resume covers the complete role history, scope and recognition — or reach out and I will walk you through any program in depth.